

About Dr.David Yip/biography
Assistant Professor/ CMA Lab Director Educator, Researcher, Writer, Director, Producer
Research keywords: Cinematic Arts, Visual Communication, Interactive StorytellingDr. David Yip is a veteran in the field of creative industries and media education. He has more than 20 years of teaching and management experience in the field. He is currently an assistant professor and an associate professor of practice in computational media and art at HKUST (GZ) with joint appointment in HKUST. He is also the Director of the CMA Lab. David holds a Doctor of Education from the University of Bristol.
After graduating from the University of California, Berkeley and the School of Cinematic Arts of the University of Southern California, David joined the Hong Kong TV and film industry as a TV producer. He later became a founding faculty of the School of Creative Media, City University of Hong Kong in 1998. Since 2011, David joined the Open University of Hong Kong (now Hong Kong Metropolitan University) and established popular programs in Animation, Visual Effects and Interactive Entertainment programs as associate professor and program leader. He has led graduates to win important awards. As a writer, director and producer, David is active in applied projects, consultancy and advisory work for the Hong Kong SAR Government, creative industries, and higher education.
In terms of academic works, David has published several book chapters on interactive media and visual storytelling in Springer. His and his students’ papers have been published in ACM CHI, IEEE AIART, IEEE ICET, IEEE VIS, VINCI, AHFE, and other conferences. He is also a reviewer for ACM Multimedia, IHSED, AHFE and other seminars.
David’s research team CAT (Creative Art Tech) focuses on content, emotions, experiences and value creation with emerging media art technology by integrating humanities, imagination, art of storytelling, aesthetics and design thinking at the center of the team’s art and design projects. These project-led researches focus on the creative synergy of these areas:
AIGC | Data Storytelling | Human computer interaction with virtual characters | Interactive and immersive media arts
Selected Publications
Aven Le Zhou, Kang Zhang, and David Yip Painterly Reality: Enhancing Audience Engagement with Paintings Through Interactive Art ARTECH Proceedings 2023 Digital Creation Processes 11th International Conference on Digital and Interactive Art, Faro, Portugal
arXiv:2312.01067 Xian Xu, David Yip, and Huamin Qu. “The Golden Ratio in Narrative Structure: Visualizing the Rising-Climax in Data Videos”. In: Proceedings of the 2022 chi conference on human factors in computing systems. Melbourne, Australia: IEEE VIS, 2023 IEEE Visualization Conference (VIS Posters)
https://content.ieeevis.org/year/2023/poster_v-vis-posters-1068.html
Junrong Song, Bingyuan Wang, Zeyu Wang and David Yip. From Expanded Cinema to Extended Reality: How AI Can Expand and Extend Cinematic Experiences The 16th International Symposium on Visual Information Communication and Interaction (VINCI '23)
https://doi.org/10.1145/3615522.3615556
Bingyuan Wang, Pinxi Zhu, Hao Li, David Yip and Zeyu Wang. Simonstown: An AI-facilitated Interactive Story of Love, Life, and Pandemic.The 16th International Symposium on Visual Information Communication and Interaction (VINCI '23)
https://doi.org/10.1145/3615522.3615554
Qingqing XING, Chenghong ZHENG, Nan ZHU, David YIP. AI-Generated Content for Academic Visualization and Communication in Maker Education . IEEE 23rd International Conference on educational technology ICET 2023
DOI: 10.1109/ICET59358.2023.10424137
Junrong SONG, David YIP. Exploring the intersection of AI art and film: a case study of Giant. 2023 IEEE International Conference on Multimedia and Expo Workshops (AIART 2023), Brisbane, Australia
DOI: 10.1109/ICMEW59549.2023.00066
Jiayang HUANG, David YIP, Yiran CHEN. Crossing of the dream fantasy: AI Technique application for visualizing a fictional character’s dream. 2023 IEEE International Conference on Multimedia and Expo Workshops (AIART 2023), Brisbane, Australia
DOI: 10.1109/ICMEW59549.2023.00064
Yip, K. David. (2023) XR is more than the sum of AR, VR, and MR, the 14th International Conference on Applied Human Factors in Communication of Design, San Francisco, California, USA
DOI: 10.54941/ahfe1003698
Xu, X., Wu, A., Yang, L., Wei, Z., Huang R, Yip, D., & Qu, H. (2023). Is It the End? Guidelines for Cinematic Endings in Data Videos. In Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems.
https://arxiv.org/abs/2303.14491
Yip, K. David. (2022) Disruptive Innovations in Cinematic Storytelling from 2D to 3D, the 13rd International Conference on Applied Human Factors in Communication of Design, New York, USA for publication in Springer and Google Scholar Springlink.
DOI: http://doi.org/10.54941/ahfe1002036
Yip, K. David. (2022) Between Passive Viewing and Active Choosing in Storytelling, the 13rd International Conference on Applied Human Factors in Communication of Design, New York, USA for publication in Springer and Google Scholar Springlink.
DOI: http://doi.org/10.54941/ahfe1002037
Xu, X., Yang, L., Yip, D., Fan, M., Wei, Z., & Qu, H. (2022). From Wow to Why: Guidelines for Creating the Opening of a Data Video with Cinematic Styles. In Proceedings of the 2022 CHI Conference on Human Factors in Computing Systems. https://arxiv.org/abs/2202.02709
"Demystify Creativity, Innovation and Education through Film Analysis”. Springer Series on Digital Culture and Humanities, tentatively titled Sight as Site: Art, Museum and Representation in the Digital Age, Chapter 11.
https://link.springer.com/book/9789811992087
https://doi.org/10.1007/978-981-19-9209-4_11
"The Dark Art of Transmedia Storytelling”, the 12th International Conference on Applied Human Factors in Communication of Design, California, USA for publication in Springer and Google Scholar Springlink.
https://link.springer.com/chapter/10.1007/978-3-030-80094-9_69
"The Hidden Art of Transmedia Storytelling in Cinema and Game", the 12th International Conference on Applied Human Factors in Communication of Design, California, USA for publication in Springer and Google Scholar Springlink.
https://link.springer.com/chapter/10.1007/978-3-030-80094-9_68
"Cinematic Surrealism of the Interactive Virtual Space”. In “Springer Book Series on Digital Culture & Humanities Book Series Volume 2: Reconceptualization of Humanities in the Digital Age", Chapter 4.
https://link.springer.com/chapter/10.1007/978-981-15-4642-6_4
“Creative Base Design: New Form of Self-Expression in Competitve Game”. “New Media Spectacles and Multimodal Creativity in a Globalised Asia – Art, Design and Activism in the Digital Humanities Landscape”, Springer Nature Singapore, Chapter 9.
https://link.springer.com/chapter/10.1007/978-981-15-7341-5_9
“Visual Elements and Design Principles in Media Production”, the 11th International Conference on Applied Human Factors in Communication of Design, California, USA, Springer Multi-volume edited books and Google Scholar Springlink.
https://link.springer.com/chapter/10.1007%2F978-3-030-51626-0_36
“Invisible Art of Storytelling and Media Production”, the 11th International Conference on Applied Human Factors in Communication of Design, California, USA, Springer Multi-volume edited books and Google Scholar Springlink.
https://link.springer.com/chapter/10.1007%2F978-3-030-51626-0_33
https://orcid.org/0000-0002-1745-4741
All Right Researved ®
Creative Technologies Lab,
Computational Media and Arts,
INFO Hub, HKUST-(GZ)
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